17.02.2013 Harlem Shake
Новый мем попер в массы.
The Harlem Shake is an Internet meme that went viral on YouTube in February 2013. The meme is in the form of a video that began being replicated according to a similar concept by many people.
The art form of the meme was established by five teenagers known as The Sunny Coast Skate from Queensland, Australia. After a while, more people started to replicate the boys’ video and upload their own versions to YouTube, therefore Harlem Shake became what is called an Internet meme, in this case a series of similar videos created accordingly to a similar concept.
The videos last 30-something seconds and feature an excerpt from the song “Harlem Shake” by electronic musician Baauer. Usually, a video begins with one person (often helmeted) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or unaware of the dancing individual. When the bass drops, the video switches to the entire crowd doing a crazy convulsive dance for the next 15 seconds. The dancing style should not be confused with the original Harlem Shake dance. Also, in the second half of the video, people often wear a minimum of clothes or crazy outfits or costumes while wielding strange props. The success of the videos was attributed to the anticipation of the breakout moment and short length.
Фишка мема – видео примерно на 30 секунд под трек Baauer – Harlem Shake: в первые 15 секунд данцует один человек, как правило, в каком-либо шлеме, на фоне прочих персонажей, якобы не обращающих на него внимание; во-вторые 15 секунд роликов яростно данцуют уже все участники процесса, одетые в разной степени нелепости костюмы.
Местами получается очень бодро.